With increasing competition in the luxury goods market and a growing number of price conscious consumers, designer brands are going beyond the traditional brick-and-mortar/ e-commerce customer experience to really connect and engage with consumers.
High-end brands such as Alexander Wang, Saint Laurent, Dior, etc. are establishing meaningful connections with high value clients through exclusive opportunities such as "Meet-the Designer" and red carpet access to fashion shows and celebrity packed events.
Last week, we were invited for a private Fall 2016 collection styling session with Alexander Wang at their flagship location. Over a two- hour time period, we learned first-hand about Alex [first name basis now ;)] his inspirations, Fall 2016 /Spring Summer 2017 collections, and last but not least- styling and fitting by Alex based on his creative direction.
Check out pictures and videos from our bucket-list experience with Alex above!