About New York it Girls Sana & Saman


New York it Girls is a life and style blog created by best friends, and co-founders Sana and Saman. Sana and Saman use this blog as a place to share trends, tips, travels, and personal style.

Sana and Saman are of South Asian descent but identify as New Yorkers more than anything else. Growing up in a fashion crazed culture, neither identified or looked like the ‘it’ girls they admired on television or in the media. They were inspired to start this blog so that their followers know that no matter where they come from, or what they look like, they too can feel confident with their lifestyle and looks. 

Sana and Saman want to change the ‘it’ girl status quo, and hope that their followers are inspired by their personal journey along the way.



Co-Founder Saman is Pakistani, grew up in the Middle East and moved to New York to pursue a career in the fashion industry. With Social Media on the rise, she kicked off her career as Creative Social Strategist at the fashion e-commerce site Gilt Groupe, before going on to consult with various luxury lifestyle verticals, and acting as a pop-culture correspondent for ET Arabia.


Co-founder Sana was born and raised in Texas, but stays closely tied to her Indian roots. Sana used to dream of New York and it's thriving fashion scene. Working as a Fortune 500 corporate strategy consultant by day - she has now been able to refine her aesthetic to match both her corporate and fashion forward lifestyle.